Monday, 19 April 2010
Target Audience- Reader Profile Survey
This is a sample of the questionnaire I created to be able to understand the target market for my magazine. The results of the survey enabled me to understand requirements and habits of music fan.
The first question is to understand what genres of music are most popular with the people I surveyed. I considered ages before I asked people to answer the questionnaire. This is because it is likely that with age tastes in music change. I aimed to ask mostly young people over the age of 18. This is because it is likely this age group have more of an income to be able to answer the question on concerts and the purchasing of singles and quite frankly have more of a interest to read about music.
I sampled 40 people with 20 males and 20 females to understand the differences in the tastes from gender.
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